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G4 Challenge Brazil

G4 Challenge Bolivia
Project: Land Rover G4 Challenge

LBP Service: Radio & Internet Broadcast / Podcast / Media Training / Corporate Film

The radio medium was an essential element in delivering maximum global exposure for Land Rover during their bi-annual 4x4 and multi-sport adventure competition - the Land Rover G4 Challenge. LloydBell provided a turn-key radio service that included pre-event story sell-in and onsite reporter and engineer to travel with competitors and report directly from the field.



The LloydBell team also provided Media Training to 54 competitors during their selection phase training programme.

In addition, LloydBell completed the Challenge story with the production edit and voice-over of the Land Rover G4 Challenge Review Film.