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Project: Olympia International Horse Show


LBP Service: Podcast


The Olympia International Horse Show is Great Britain's biggest show jumping event. During the 6-day event, which includes the World Cup qualifier, LloydBell reporters are making it their business to be networking with the jumpers, owners and sponsors of the equestrian world in order to secure that all important interview, sound-bite, feature story or quote. The result is a Podcast programme that captures the otherwise unheard excitement and drama of the event as well as a real familiarity with the humour and personalities of the shows' stars.

The Podcast programme is uploaded on the official website where the prestigious target audience with a thirst to know more get a real exclusive to the event. Whilst still allowing the story to be globally available for the world to hear.

Click here for an example of the audio coverage