Lloyd Bell Productions yet again provided a successful radio service for the 2011 London International Horse Show at Olympia.
LBP secured slots on national stations including Radio 2 which featured Carriage Driver Boyd Excell and Show Jumper Nick Skelton. Each interview had a PR value of approximately £93,000. Show Jumper Scott Brash was also interviewed by Radio 4 and TalkSport featured Olympia as well.
Other regional radio stations were supplied by LBP with audio from their local competitors. The combined PR value for all live slots was £245, 266. In addition there were over 3600 downloads through the LBP online distribution system.