Home » LBP and Paddy Power a hit with stations for US Masters

LBP and Paddy Power a hit with stations for US Masters

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The legendary American golf commentator Bob Bubka again orchestrated LBP’s coverage of the US Masters for client Paddy Power last month.

Lloyd Bell productions circulated Bobs latest updates and audio from Augusta via the LBP online distribution system to over fifty stations from countries including Australia, UAE, New Zealand, Hong Kong, Denmark, Ireland, United States and the UK.

The Irish bookmaker Paddy Power was at the heart of Bobs broadcasts as he focussed on the latest odds, Paddy’s favourites and kept listeners up to date with the key betting changes. Key stations to reach client Paddy Powers audience was Talksport, Sky Sports Radio and RTE. Talksport slots alone had a total PR Value of £320,682.

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