As PR advisors for the charity LATCH Wales, the LBP team organised Wales Grand Slam winner George North to visit the children on the Sky Ward last month.
In his role as ambassador North met children suffering from cancer and their families who receive financial, physical and emotional help from LATCH.
LBP invited journalists to attend which led to great coverage for the charity in regional media outlets. The Scarlets winger’s visit to LATCH featured on ITV Wales, Wedi Saith (S4C), BBC Radio Wales, Scarlet FM, Bridge FM, Nation Radio while a short film was also placed on Walesonline.co.uk.
George’s involvement with LATCH also appeared in the press with excellent coverage in the Western Mail and South Wales Echo.