Home » LBP help generate interest for the first Investec London Cup for Women’s Hockey

LBP help generate interest for the first Investec London Cup for Women’s Hockey

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The Lloyd Bell team were contracted again this year by International specialist bank, Investec to film rushes and record interviews ahead of the first Investec London Cup to generate interest as a warm-up event ahead of the London 2012 Olympic Games.

A number of the GB women’s hockey squad were interviewed and packages were sent to UK TV and Radio networks. To ensure maximum exposure the LBP team affiliated players to as many regional outlets as possible. For example, Georgie Twigg featured on four regional TV networks due to her numerous different connections to different areas.

In addition to huge success with regional networks, the LBP team also secured the interview with Captain Kate Walsh on the BBC 24 hour news channel and Sky Sports News Radio.

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