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Success at the Dubai World Cup

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Meydan racecourse, Dubai was the destination for the LBP team last month to cover the Dubai World Cup – the richest horse race in the world.

Audio was gathered and distributed Internationally to five continents as part of the global radio service Lloyd Bell provided. The PR value of coverage achieved during the week of racing was over £280,000 with regular slots on Talksport being the key success.