UK based bookmaker Betfred has set up an online television station ‘Betfred TV’ of which Lloyd Bell Productions now provides content.
Ahead of Cheltenham Festival, The Grand National and Royal Ascot, LBP created films of the leading contenders which featured trainers such as Paul Nicholls, David Pipe, Nicky Henderson and Rebecca Curtis.
The feature films looked ahead to the big races and profiled the key horses as a preview to the racing.
In addition, LBP’s Rupert Bell is a regular reporter on the betting TV channel previewing the latest sporting events while he also reports live into Betfred betting shops from not only horse racing but also major tennis and golf tournaments such as the BMW PGA Championship.