Before the Christmas holidays, LBP were once again the official radio service suppliers at Olympia for the London International Horse Show.
A number of key slots were secured on national radio including interviews with Charlotte Dujardin on the morning slots on BBC Radio 2 and BBC Radio 4. The PR values for each of the slots was £109,260 and £73,620 retrospectively.
Regional outlets were also supplied audio via Lloyd Bell’s online distribution service and all audio was placed on the official Olympia website.