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Another successful year at Olympia

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Before the Christmas holidays, LBP were once again the official radio service suppliers at Olympia for the London International Horse Show.

A number of key slots were secured on national radio including interviews with Charlotte Dujardin on the morning slots on BBC Radio 2 and BBC Radio 4. The PR values for each of the slots was £109,260 and £73,620 retrospectively.

Regional outlets were also supplied audio via Lloyd Bell’s online distribution service and all audio was placed on the official Olympia website.