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New service at Olympia

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It was an exciting end to 2014 as LBP’s services at the London International Horse Show expanded to deliver not only the official radio service but also a global VNR service from Olympia. The LBP team distributed interviews with the echelon of equestrian sport including world number one dressage rider Charlotte Dujardin.

VNR’s were distributed internationally via SNTV plus to regional BBC and ITV outlets in the UK. YouTube was also a key communication platform with over 21,000 downloads on the social media site of Olympia generated video content.

The success of the official global radio service continued as key slots were secured on national radio including thirteen year old Shetland Pony rider Alfie Marshall on BBC Radio 2.