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GB Rowing Success

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Lloyd Bell generated substantial coverage for the GB Rowing team this spring as they delivered a TV placement service on behalf of client Matchtight. The team produced and placed TV VNR’s of the nation’s top rowers following the squad selection for the opening World Cup meeting in Munich.

The appointment came after a successful inaugural service delivered by Lloyd Bell in 2009. The 2011 results saw an incremental PR value of £137,000 from 2009, confirming the impressive return on investment for clients requiring the service.