Lloyd Bell Productions has been appointed to produce and place TV VNR’s for GB Rowing. The nation’s top rowers will be filmed as preparations for the forthcoming season continue at Caversham’s National Training Centre next month. Lloyd Bell were chosen by Matchtight – GB Rowing’s appointed media agency – to ensure news of our British rowing athletes is communicated to media across the nation.
During the filming session on May 11th the first World Cup team of the season will be announced. All athletes who make the call will have a realistic chance of being at 2012. Therefore, Lloyd Bell is pivotal to ensure coverage is maximised to increase awareness of and interest in the rowers, the sport and its sponsors in the lead up to the 2012 Olympics.