Aintree has appointed Lloyd Bell Productions to produce a film to be shown to the world’s media at the 2011 Grand National launch in February. The film will encapsulate highlights from the 2010 John Smith’s Grand National including interview material from last years winning trainer Jonjo O’Neill, talking about a memorable win for AP McCoy on Don’t Push It.
Delivery of incremental coverage opportunities for Aintree and their world famous Grand National race will help broaden the appeal of racing to new audiences.