It was Alltech’s aim to maximise coverage and promote the fact that once again the Company would be the title sponsor of the FEI World Equestrian Games, which are due to take place for the first time in France in 2014. The Lloyd Bell team were appointed to cover the official announcement in Normandy and our reporters gathered material which was then distributed to radio stations, relevant internet sites and equestrian outlets worldwide thus generating interest on a global scale to further enhance Alltech’s key involvement within the sport.
Dr. Pearse Lyons, Alltech’s founder and president speaks to Aly Rowell