Porsche Carrera Cup, Silverstone (Radio Coverage)
Project: Alltech
Service: Radio & Internet Broadcast
The 2010 Alltech FEI World Equestrian Games took place in Kentucky, USA and consisted of competition in eight disciplines.
Lloyd Bell reporters provided radio stations around the world with up-to-the-minute news, results and interviews with riders – many of which will go on to compete in the 2012 Olympic Games in London. This was a successful way for our client Alltech to heighten awareness of their brand and corporate messages to an incremental target audience.