Project: Betfred TV
Service: VNR / TV Presenter
Betfred are one of the UK’s leading bookmakers and the Lloyd Bell team provide a variety of content for them throughout the year.
With horse racing being one of their leading markets, LBP create preview films ahead of some of the most illustrious and historical race meets in the world including the Grand National and Cheltenham Festival. The short preview films give a behind-the-scenes look to punters before they make their well-informed bet and feature the key protagonists in the big races including all the top trainers, owners, jockeys and the horses themselves. The content is then hosted on the BetfredTV YouTube channel and shared online through social media and is produced to appeal to the online audience.
In addition, Lloyd Bell reporters feature regularly on the betting TV channel previewing the latest sporting events whilst also reporting live into Betfred betting shops from not only horse racing but also major tennis and golf tournaments such as Wimbledon and the PGA Championships.
Mullins family on Un de Sceuax – Cheltenham Festival Preview 2017