Project: BEF Media Day

Service: Broadcast Filming

The British Equestrian Federation are focused on raising the national profile of the sport, therefore Lloyd Bell were asked to film and sell-in broadcast material to key television networks.

The LBP film crew conducted interviews during a key media day with Olympians and Paralympians representing Great Britain. The material was edited to cater for each BBC and ITV regional TV network requirements.

Stations were notified of local competitors and rushes from the interviews were distributed to Sports Editors. All material provided to the various networks was used in news programmes across the country.

A video package created for the BEF website