Project: GB Rowing
Service: Radio & TV Broadcast
Working with our client Matchtight, the aim was to raise the profile of GB rowing, its athletes, sponsors and lottery funders as we enter the new Olympiad.
Therefore, Lloyd Bell filmed, edited and produced film and audio material that was then distributed to TV and radio networks around the UK.
Broadcast of the material was then monitored and evaluated to demonstrate a return on investment for the client.
A video package created for YouTube