Project: The Jockey Club
Service: Podcast Production
Lloyd Bell Productions produce and distribute two weekly podcasts for The Jockey Club entitled Love The Jumps and Love The Jumps Extra, focusing on national hunt racing and The Jockey Club’s jumps race courses.
Building on an existing model within the programme, the LBP team were enlisted to improve the production values and quality of the show while using our expert staff to research, arrange and gather content with a variety of personnel from the sport.
The Love The Jumps podcast highlights a different racecourse each week and maintains a light hearted tone while being hosted by Jockey Club staff members. Love The Jumps Extra includes a long form version of our “main feature” from Love The Jumps and gives an even more detailed look at key trainers, jockeys and connections.
Once production is completed, the LBP team then upload both programmes to Audioboom which further distributes to other podcasting systems including iTunes.
Each week, The Jockey Club also distribute press release material based on that episode’s main interview. This engages further with the wider media and regularly reaches national and regional press, for example: http://www.lloydbell.co.uk/archives/5595