Project: Mazda Triathlon

Service: Radio & Internet Broadcast

Lloyd Bell increased exposure of the 2008 Mazda Blenheim and London Triathlons by producing and distributing audio content for radio broadcast. By liaising with stations relevant to competitor regions, the team prepared relevant and newsworthy audio material that was incorporated into news and sports bulletins throughout the events. Live interviews were also coordinated by Lloyd Bell between radio stations and competitors or relevant personnel.

A report as sent to stations