McLaren

Project: McLaren MP4-12C Sports Car Launch

Service: Film

McLaren commissioned Lloyd Bell Productions to film and edit a series of corporate teaser films that could be used for PR purposes world wide ahead of the launch of the MP4-12C.

Working with McLaren personnel and existing classified McLaren test schedules in various countries, the team delivered exciting and informative films that received relevant and positive feedback from a tough to please online target audience.