Project: Wales Rally GB

Service: Radio & Internet Service

Wales Rally GB is the largest and most high profile motor rally in the United Kingdom. Lloyd Bell was appointed to deliver a radio and internet service that would increase awareness of the rally encouraging more enthusiasts to attend the event.

The team therefore concentrated on preview material that delivered an exciting teaser of the forthcoming rally action. This was then supported with voice reports and interviews with drivers, co-drivers and team personnel throughout the rally weekend. The focus for broadcast was UK radio stations.

An interview sent to radio stations.