Project: Porsche Experience Launch & Carrera Cup
Service: Radio & Internet Broadcast and Media Training
Porsche wanted to utilise their Silverstone Porsche Experience ambassadors, Vicki Butler-Henderson and Mark Webber, in order to maximise coverage for the Experience launch. In response, Lloyd Bell provided an audio service that ultimately distributed newsworthy material for radio stations to broadcast. This meant creating a credible news angle that would be of interest to editors without the corporate messaging damaging the content.
In addition, Lloyd Bell provides the official radio service at each race weekend during the UK’s most successful one-make series, the Porsche Carrera Cup. In support of this, in 2010 Lloyd Bell delivered an intense media training programme for scholarship finalists hoping to secure entry into the series. Interactive workshops and interview sessions focused finalists on best representing themselves and the Porsche brand.