Porsche Carrera Cup, Silverstone (Radio Coverage)
Project: BTCC
Service: Radio & Internet Broadcast and Corporate Host
SEAT approached Lloyd Bell to provide a service that would generate interest of their one make series the SEAT Cupra Championship – supporting the BTCC.
The onsite reporting team delivered results and interviews with the drivers and teams for distribution to radio stations around the UK. In addition, on race day Lloyd Bell delivered a corporate host service. This ensured guests received a professional and enjoyable SEAT experience.
The host kept the audience entertained with Q&A sessions with the BTCC drivers Jason Plato and Darren Turner, delivered news of results, relevant commentary and ensured a seamless running order to the day.