Project: Dubai Marathon
Service: Radio & Internet Broadcast / VNR Distribution
The team of Lloyd Bell reporters are responsible for securing radio and video news coverage across the globe which includes interviews with the athletes in addition to human interest stories, thus maximizing coverage of the event beyond the sporting interest element.
The LBP Producer on site makes the editorial call in terms of selecting the footage and soundbites for distribution to TV and radio networks around the world. The content is distributed efficiently and deliberately to maximise reach and target all world markets.
Alongside the radio and video news service, the on-site Lloyd Bell team craft a series of online video packages in the build up to and after the race takes place. These packages are hosted on the official event YouTube channel and provide positive, interesting content to be shared online.
Reflecting on a wonderful Standard Chartered Dubai Marathon 2018