Project: Totesport 2020 Cricket

Service: Radio Day

Totesport.com was keen to promote their involvement in cricket’s 2020 competition. Therefore, Lloyd Bell delivered a radio day which involved interviews and discussions with former cricketer David Lloyd in relation to the forthcoming competition.

As well as previewing the players and matches, the latest Totesport odds were subtly built into the audio which was then placed with key radio stations for broadcast.