Lloyd Bell Productions provided a global radio service for Volkswagen Motorsport at Wales Rally GB 2016. Alongside recording audio content in English, drivers and co-drivers answered questions in their native language, allowing us to better target international media. The LBP team distributed audio to global news outlets and radio stations including France, Norway, Finland, South Africa and Australia as well as national UK stations.
As well as audio distribution, Lloyd Bell provided social media support for Volkswagen including recording and sharing bespoke content specifically targeted for online audiences.
2016 WRC World Champion Sebastien Ogier after winning Wales Rally GB
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