Lloyd Bell were employed by Sky Bet to raise awareness of the Sky Bet brand at global sporting events with high betting engagement, including the US Masters and The Open golf tournaments.
At the 2016 US Masters audio editorial and reports were recorded and distributed on behalf of Sky Bet by the Lloyd Bell team to global networks. Material was aired on key networks such as talkSport (UK), Newstalk 106 (Ireland), AIR News (distributed to 60+ stations in Australia) Fox Sports (USA), SAFM (South Africa), Radio Hong Kong and Dubai 103.8
A concise and detailed report was made available to the client outlining coverage achieved in terms of PR values confirming a significant return of investment and increased awareness of the Sky Bet brand. Sky Bet confirmed increased traffic online and increased betting revenue during 2016 US Masters.
Bob Bubka voicer detailing Sky Bet odds ahead of day 3 of the 2016 US Masters