Lloyd Bell Productions surpassed all previous results in terms of coverage for Wales Rally GB this year. LBP set up preview interviews with competitors while stations requested audio and reports throughout the event.
This year LBP increased their focus on gaining maximum coverage possible for the National rally and found affiliating drivers with their local stations brought huge success. Audio was distributed to the majority of BBC outlets and over 300 UK commercial stations including the Heart and Smooth Groups with an audience reach in excess of 34 million listeners.